Newsletter Mailing List Guidelines

Mike Hall

After much discussion by your elected officers, and with due consideration of
the financial and communication concerns, the AM newsletter mailing list has
been trimmed. If you're reading this in the newsletter, then you're one of the
people who we've decided to keep on the list.  First, take a look at our
membership categories:

  Regular Membership ($18) 
  Membership with email newsletter (Mac or PC only, $12) 
  Membership only (no newsletter, $6)
  Newsletter only ($12)
  Sponsorship ($40, includes newsletter subscription and monthly
               business-card size ad)

Notice that we've added a new category, the sponsorship, which we hope will
eliminate two problems: (1) getting businesses to provide some support for the
newsletters that they've been receiving; and (2) knowing which businesses
should have subscriptions. This last point wasn't a problem a couple of years
ago, when there were only two breweries in the state and we sent a newsletter
to both of them. With the burgeoning brewery scene in New Mexico, we can't
afford to automatically include all of the new breweries without some
compensation.

We've also made some changes with regard to exchange newsletters with
out-of-state clubs. Without further ado, here are the...

Atom Masher Newsletter Mailing List Guidelines

  1. We will mail to all AM club members and sponsors who have purchased
     a membership that includes a newsletter subscription. There will be
     a grace period of two months at the end of their subscription.

  2. We will mail to all homebrew clubs in New Mexico, and will actively
     try to locate points of contact for clubs. We will do this because
     we want to encourage clubs in New Mexico and spread the word about
     events.
     
     Current Clubs:
      Grainful Heads, c/o Laure Pomianowski at Alewife
      Albuquerque Dukes of Ale, c/o Guy Ruth
      Block 50 Homebrewers (Alamogordo)
      Desert Quenchers (Las Cruces) (email copy)

  3. We will mail to national and regional organizations, especially if
     they provide a free subscription to a magazine.

     Current Organizations:
      American Mead Association
      American Homebrewers Association
      Brewing Techniques
      The Southwest Brewing News
      
  4. We will mail to homebrew supply shops within 40 miles of Los Alamos
     (i.e. Los Alamos, Santa Fe, Jemez Springs, Espanola) but we will
     encourage them to buy a sponsorship.

     Current homebrew supply shops:
      Piper's Ale House, c/o Peter Veverka
      Alewife Homebrew Supply, c/o Laure Pomianowski
	(already gets a newsletter by virtue of being a club,
	 and has bought a sponsorship)

  5. We will mail to specific individuals that we would like to know
     about our club and that would probably not get the newsletter
     otherwise. This will be done on a very limited basis.

     Current individuals:
      Brad Kraus
 
  6. We will not mail to commercial organizations (brewpubs, breweries,
     homebrew supply shops) in New Mexico or the rest of the US (see
     exception in item 4) UNLESS they buy a sponsorship.
  
  7. We do not exchange newsletters with clubs outside NM. We will,
     however, send an email copy of the newsletter to any official club
     contact.
  
  8. We will send a sample copy of the newsletter to local homebrewers
     who are prospective club members.

This will cut us down to 8 non-paying copies of the newsletter.