| Author |
Message |
    
dhacker
Senior Member
Username: Dhacker
Post Number: 1832
Registered: 11-2002
Posted From: 98.66.33.82
| | Posted on Thursday, October 22, 2009 - 12:02 pm: | 
|
Here's the story |
Paul Hayslett
Senior Member
Username: Paulhayslett
Post Number: 2288
Registered: 02-2002
Posted From: 71.234.45.166
| | Posted on Thursday, October 22, 2009 - 03:25 pm: |
|
"We're creating a brand." Gack. Sounds like BMC-speak. It sounds like the beer itself is secondary to the marketing campaign. |
Bill Pierce
Moderator
Username: Billpierce
Post Number: 10839
Registered: 01-2002
Posted From: 24.141.103.148
| | Posted on Thursday, October 22, 2009 - 04:32 pm: |
|
Jim Koch promotes himself as being passionately devoted to quality and diversity, but you have to remember he first made his money as an investment banker and venture capital specialist. I don't think he'd consider this new beer if he didn't believe there was a fair chance it would be accepted. Some brewers are trying to figure out how to capture a piece of the luxury market that has in the past been devoted to rare wines and liquors. Obviously, for example, Sam Adams Utopias, despite its 27 percent alcohol and wooden presentation box for each bottle, hardly has a true value of $100. However, if people are willing to pay it, someone will be selling it. As our late member Brewer with Thick Wallet said here some years ago: "You pays your money and you takes your choice. Is this a great country or what?!" |
Steve Ruch
Member
Username: Rookie
Post Number: 199
Registered: 03-2003
Posted From: 65.55.67.171
| | Posted on Sunday, October 25, 2009 - 03:01 pm: |
|
Creating a brand or not you have to make a profit to stay in business for very long. |
The Brewery's Brews & Views