BACK TO ARCHIVES ] Sponsor the HBD      "Yes, I would be definitely interested in renewing the
        sponsorship! Believe me, it is a thoroughly symbiotic
        relationship. I've never had people go out of their
        way to say 'Thanks for advertising in Zymurgy',
        but the HBD sponsorship has resulted in LOTS of
        comments from customers."
                                           Christopher Farley
                                           Northern Brewer Homebrew Supply


Sponsor The HBD


Ensure continued availability of the HBD!

The current needs of the HBD are meager, but very real. We left our last free host November 16, 2000 and are now on a commercial DSL at one of the Janitor's home. The DSL line, electrical expenses and additional equipment necessary to maintain the Digest and its network connection are estimated at $200 to $300 per month in our current configuration. Also, since we are now free of the restrictions that come with living on someone else's network, we have plans to expand the content provided by HBD.ORG.

You can gain exposure for yourself or your company by sponsoring a portion of the HBD. All donations are put aside for the "care and feeding" of the systems upon which the HBD resides, and are publicly accounted for on the HBD Ledger Page.

We have devised several levels of sponsorship, as outlined below. To be fair to all sponsors, all levels except Masthead and Page are displayed according to the amount over the required minimum is received. For instance, a sponsor giving $249 for a link on the Sponsors Page listing will have the top position in that list vs any donor giving less. A sponsor giving $250 will have the lowest position on the display ad portion of the page. Sponsors donating equal amounts will appear on the page on a first-come, first-served basis. Any copy, including banners, to be included on the page is the responibility of the sponsor.

Connectivity cost increase, effective 10/2001: Our ISP has increased our connectivity costs. Therefor, the sponsorship thresholds are being increased commensurate with the increase to our operating expenses. We have also been counting on dual sponsorships to ensure the electircal costs are covered, too. The premium sponsorship levels will be adjusted to accomodate these costs as well. Those who have already reserved sponsorship for 2002 will not be affected by this increase until renewal for 2003. The adjusted amounts are shown below as preliminary, and still require approval by the HBD SC and we'd like to discuss adjusted premium levels with current sponsors to ensure their continued support at these levels. Amounts in RED are the proposed amounts.

Here are the available levels and their descriptions:

  • A link on the Sponsors Page sponsors list for at least $120/yr Proposed amount: $135
      As mentioned above, ads will be sorted by donation amount. Highest donation gets top position in list. Ads consist of your business or organization name and URL and/or 800 number
  • A display ad, similar in size to a banner ad, with link to your site for at least $250/yr.Proposed amount: $280
      Ads will be sorted by donation amount. Highest donation gets top position on page. Size of ad in kilobytes, height and width will be limited. Banners appear closer to the top of the page than the simple listing.
  • A position on the rotating banner on the HBD home page, at least $400/yr. Proposed amount: $445
      Ads will be weighted by donation amount. Highest donation gets more impressions through the banner. The banner will be visible at the top of the page on any windowed page accessible from the HBD main page frame set (The majority of the HBD site is included in this frame set). Ads will be 440w x 44h, 20K gif.
  • SOLD FOR 2002!Your company or organization's name, URL and/or 800 number in the header of the HBD itself for one year, and a position in the rotating banner on the web page at least $2400/yr. Proposed amount: $3000
      This is the crown jewel. Only one company or organization will attain this exposure each year! When considering this option, recall that the HBD is available in rec.crafts.brewing, on the web, is archived in several different sites and is widely distributed by other means! Note also that this level ensures one year of connectivity for the Digest! (Since the header of the "printed" Digest is static, increased levels will affect the weighting of your banner in the rotation.) SOLD FOR 2002!
  • Sold for 2002!Your banner on the HTMLized Digest gateway page for one year, and a position in the rotating banner on the web page at least $2400/yr. Proposed amount: $3000
      This is crown jewel number two! Readership of the HTMLized Digest is quickly growing to rival that of the emailed version. Add your company's exposure to that of the masthead sponsor! Note that this level also ensures one year of connectivity for the Digest! (As with the masthead sponsorship, increased levels will affect the weighting of your banner in the rotation.) SOLD FOR 2002!
  • Your company or organization's name, URL and/or 800 number in the logon header of the HBD FTP server/archives for one year, and a position in the rotating banner on the web page at least $2400/yr. Proposed amount: $3000
      The third major HBD.ORG-controlled means of accessing the Digest - past AND present! The HBD FTP server is the portal into the archives - one of the primary places newer brewers are referred to, and a favorite amongst most experienced HBDers as well.
  • Your company or organization's banner at the top of any one of the HBD feature pages (excepting those managed off-site, or those included above) for as long as that page endures on the server, plus a position in the rotating banner for one year - at least $2400. Proposed amount: $3000
      That's right - a one-time donation of $2400, and you have an enduring presence on the HBD site. (For an example of one such sponsorship, see The HBD Memorial Page).

Of course, donations of amounts less than $120 will gain an unlinked listing in the donors page.

Funds will be used for the development of HBD.ORG, the maintenance of the HBD servers and their internet connection (ISP, electricity costs), and will allways be publicly accounted for at The HBD Ledger Page.

We realize that advertising dollars are important to your budget, and decisions like these must be made carefully to ensure your advertising expectations are met. Therefor, we've made statistics available for your reference. Select Statistics from the menu to the right for more information.

For more information on sponsoring the HBD, please contact the Digest Janitors at janitor@hbd.org.

If you've already made up your mind, send your request and instructions along with a check or money order made payable to Pat Babcock to:

HBD Server Fund
PO Box 871309
Canton Township, MI 48187-6309

No matter which you choose, be sure to include a note describing your desired level of sponsorship, contact information and any copy necessary for your ad. We will contact you to obtain your banner ad if applicable to the level of sponsorship you have selected.


Rates and conditions listed here are effective 9/16/00 and are subject to change without notice. Once you have donated towards an advertising option, your rate is set for the year, where applicable. Additional funds submitted following the initial donation, and not designated for another instance of sponsorship will apply to boost your position in your chosen level, excepting permanent page sponsorships. Where applicable, additional amounts can cause your level to change to the next higher level. Single instance, one year levels of sponsorship (masthead, ftp, HTMLized) will be sold at auction following the expiration of the current term. Highest bidder wins position, with bidding starting at lowest amount applicable to level.

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