HOMEBREW Digest #495 Thu 13 September 1990

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		Rob Gardner, Digest Coordinator

  New Amsterdam Ale (David Schwartz)
  Beer Marketing (Steve Anthony)
  RE:  Matt's and Ballantine (Mike Fertsch)
  Ballantine India Pale Ale (Ihor W. Slabicky)
  Nickel-a-drink crime (Richard Stueven)
  IPA,NewAmsterdam (Russ Gelinas)
  Beer Taxes (bob)
  Re:  vexing vortices (Ed Falk)
  Lower calorie soft drinks (Dave Sheehy)

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---------------------------------------------------------------------- Date: 12 Sep 1990 08:01:37 EDT From: David Schwartz <DSCHWART at umab.umd.edu> Subject: New Amsterdam Ale I am sure New Amsterdam is from NYC. I was at the taproom several years ago, and it was definitely in Manhattan. I'm not sure if the taproom still exists, but the beer and ale are still around, and the ale particularly is just as hoppy as ever. Return to table of contents
Date: Wed, 12 Sep 90 08:57:03 EDT From: Steve Anthony <steveo at Think.COM> Subject: Beer Marketing Reprinted without permission, from Bill Richard's front page story on slugs, 9/11/90... "Slugs' well-known penchant for beer is something else that fascinates researchers. Organic gardeners know to put out containers of beer for slugs and snails to climb into and perish. "People kept asking me which beer do they like best?" says Whitney Cranshaw, a biologist at Colorado State University in Fort Collins. So, three years ago, Mr. Cranshaw conducted a taste test that might have pleased Anheuser-Busch, but probably didn't. "He rounded up 2,500-odd slugs and put out 16 brands of beer in saucers. Budweiser was the slugs' favorite, 5-to-1, according to Mr. Cranshaw's paper on the project. The winners, as does happen, died in their beer. Anheuser-Busch hasn't used the research findings in its advertising, Spuds Mackenzie being a more effective spokes-animal for Bud Light than a suicidal, alcoholic, hermaphroditic slug could be. ...so I wonder if a beer-drinkin' man is known by the company he keeps? "Bartender, a saucer of Bud for my friend here!" Return to table of contents
Date: Wed, 12 Sep 90 09:04 EDT From: Mike Fertsch <FERTSCH at adc1.adc.ray.com> Subject: RE: Matt's and Ballantine Steve M. Cohn talks about New Amsterdam Ale: > Well, if this is the beer I am thinking of, it is neither new or from Utica. > When I lived in New York City (1986), the beer was widely available, and the > ale somewhat more difficult to find. I do remember that it had the most > remarkable aroma of hops I have ever encountered in a commercial brew. VERY > flowery. The reason I am relatively sure it is not from Utica is that it > was marketed as the only beer brewed in the borough of Manhattan. I don't > know if this is still true, but it certainly suprised many of my friends. New Amsterdam products were originally made by Matt's in Utica, then WERE made in Manhattan (around 34th St and 10th Ave). The brewery was not profitable, and was closed down a couple of years ago. Matt's makes the current New Amsterdam products. =========================== Paul L. Kelly asks about Bally IPA: > Wandering through one of the local liquor stores the other day, I spotted a > section of the "import" shelf that had several six-packs of an India Pale > Ale. I'm not really sure, but I think the brand name was "Ballantine" or > something. I went into a beer store a year or so ago, and asked if they had Ballantine India Pale Ale. The clerk clearly never heard of the product, but she directed me to the import case, perhaps a "bait-and-switch" tactic. No luck. I suppose the clerk thought IPA came from India. Ballantine IPA is made in Fort Wayne, Indiana, so is definitely a DOMESTIC product. Perhaps Falstaff should rename this beer "Indiana Pale Ale". IMHO, Ballantine IPA is at the top of the Ballantine line, and is probably the best beer Falstaff has ever made. Prior to being brewed in Indiana, Bally IPA was made in Cranston, Rhode Island, and, before that, in the New York City area. People tell me that each relocation resulted in lower quality beers. > BTW -- the underside of the caps are worth a look -- kind of a beer- > drinker's gameshow. These caps are great! All Falstaff beers use the "game-show" cap, so buy some cheap Bally XXX or Haffenreffer if you like the caps and want to save some money. Mike Fertsch Return to table of contents
Date: Wed, 12 Sep 90 09:23:34 -0400 From: iws at sgfb.ssd.ray.com (Ihor W. Slabicky) Subject: Ballantine India Pale Ale Falstaff did buy out the P. Ballantine's brewery's names and formulations, and in spite of driving out/closing a large number of regional brewers (Ballantine and Naragansett here in the north east) and being a maker of p (I mean b)eer, thay do make the Ballantines's India Pale Ale, which is rather good for a product from such a commercial brewery. They also make the Haffenreffer's Malt Liquor, which is not too bad either! The Narragansett Porter was so-so as it seemed to be a caramel colored lager. Their other brews are good if guzzled cold! The bottle cap are fun to try and solve, and I save them. I don't know how many there are, several hundred different ones? Ihor Return to table of contents
Date: Wed, 12 Sep 90 08:03:10 PDT From: gak at Sun.COM (Richard Stueven) Subject: Nickel-a-drink crime I'm trying to drum up some local opposition to the proposed alcohol tax. Just so I can be sure I have my facts straight, does anyone out there have an online copy of the bill that they can email to me? Failing that, whom do I need to contact to get a hardcopy? thx gak ** Richard Stueven attmail!gak gak at sun.com ** ** Monday is a work day, Tuesday's much the same ** ** Wednesday comes and goes away, Thursday's back again - Madness ** ** Relax, don't worry, have a homebrew! ** Return to table of contents
Date: Wed, 12 Sep 90 11:24 EST From: <R_GELINA%UNHH.BITNET at mitvma.mit.edu> (Russ Gelinas) Subject: IPA,NewAmsterdam That IPA that (someone) mentioned *was* Ballantine, made by Falstaff. I had a few this summer (and mentioned on the list just how good they were). Others on the list informed me that Falstaff is not the nicest of brewers, taking over smaller breweries and "watering-down" their product, so to speak. The Ballantine IPA is very good though, so maybe Falstaff is changing their ways. Re. New Amsterdam Ale/Beer: I'm pretty sure it is made in Utica, NY. Maybe, as in the Falstaff case, the smaller brewery (that was in Manhattan) was bought out by a larger brewer. A couple of conflicting thoughts about this "bigger fish eat littler fish" phenomenon: It *does* make good brew originally developed at a smaller brewery more widely available, but the quality may suffer, and even worse, the *real* big fish (you know who I mean) may take notice, buy up the intermediate breweries, and *really* ruin the original product. I dunno, tough call.... Russ Return to table of contents
Date: Wed Sep 12 12:53:44 1990 From: semantic!bob at uunet.UU.NET Subject: Beer Taxes Mike Fertsch writes: > Based on other numbers I've seen, a nickel a bottle is more than big brewers > spend on ingredients. I recall that packaging costs more than the beer > ingredients. Labor is the big ticket item in breweries. If I remember correctly, a completely unsubstantiated rumor, the cost to produce a beer is only cents. I think it was less than 10. The rest of the costs are packaging, transportation, taxes and of course price mark-ups for every one who touches the product. With taxes being the biggest percent, and transportation next. And, as Mike said, packaging costs where more than the ingredient costs. Can anyone verify or disprove any parts of this rumor? Or was I just dreaming. - -- Robert A. Gorman (Bob) bob at rsi.com Watertown MA US -- - -- Relational Semantics, Inc. uunet!semantic!bob +1 617 926 0979 -- Return to table of contents
Date: Wed, 12 Sep 90 12:04:52 PDT From: falk at Eng.Sun.COM (Ed Falk) Subject: Re: vexing vortices > > > > Much ink has been spilled over the years on the Coriolus effect, in partic., > how the vortices in bathtub drains go in opposite directions in the northern > and southern hemispheres. I heard (on CBC's "Quirks and Quarks", I think) > that although there really is a difference in the force which depends upon > latitude and hemisphere, the magnitude of the force is so tiny as to make > it irrelevant. The direction of the vortex in your bath (I take showers, > personally) is determined by the net spin you exerted on the body of water > by sloshing about in the tub. > Read "The Straight Dope" by Cecil Adams. He talks about this for a while. Somebody experimented with a large circular tub, filling it so it would swirl clockwise. When drained, the tub would drain clockwise. If he let the water sit for 24 hours, when drained, the tub would drain counterclockwise (the way the Coriolus effect would dictate). By experimentation, he was able to get the water to start draining in the direction the tub was filled, and then stop and start swirling the other way. Return to table of contents
Date: Wed, 12 Sep 90 16:03:05 PDT From: Dave Sheehy <dbs at hprnd> Subject: Lower calorie soft drinks Full-Name: Dave Sheehy Awhile ago someone asked about making a diet or at least lower calorie soda pop. Here's an idea I came up with along these lines. I have been interested in making a lower calorie soda pop especially after making a few batches and seeing exactly how MUCH sugar there really is in soda pop. Here is an idea I've come up with that I'm going to try on my next batch. Fructose tastes 70% sweeter than sucrose (according to some nutrition book I read) and they are nearly equal in caloric content. Therefore, if I substitute fructose (available in bulk at my local Raley's) for the sucrose and use 1/2 as much I should end up with about half the calories and a drink that is a little less sweet than 'normal'. My main concern is the possibility of exploding bottles. If the sugar density is acting as a preservative and preventing the yeast from fermenting then I may be in trouble. On the other hand if the lack of nutrients is the controlling factor in yeast activity then I should be ok. I am less concerned with flavor differences due to the fructose. Opinions? Dave Sheehy dbs%hprnd.hp.com Return to table of contents
End of HOMEBREW Digest #495, 09/13/90 ************************************* -------
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